Brand Radar

Brand Radar is Rankup's measurement and early warning product. It answers the question: "Did our content strategy actually work?" - and alerts you to emerging narrative threats.

Two functions

1. Content effectiveness measurement

Brand Radar tracks what happens after content is published. Did the SERP position improve? Did review sentiment shift? Did AI engines start citing the content? This closes the loop between planning and results.

Learn more about content effectiveness tracking.

2. Narrative early warning

Brand Radar monitors news sources and AI engines for emerging narratives that could impact your client's brand - before they become crises. Alerts feed back into Location Pulse for continuous monitoring.

Learn more about news and narrative monitoring.

Key features

• Content effectiveness scoring - before/after analysis for published content
• AI citation tracking - monitor how AI engines cite and reference the brand
• News narrative monitoring - detect emerging threats from news coverage
• ROI reporting - export-ready impact summaries for client presentations

How it integrates

Brand Radar reads published_content records (entered manually or from Content Calendar Engine) and tracks their impact over time. When narrative threats are detected, they're written as alerts that surface in Location Pulse's monitoring dashboard.