Key Concepts
Understanding these core concepts will help you get the most out of Rankup.
Organizations and multi-tenancy
Every Rankup account belongs to an organization (your agency). Organizations are completely isolated - your data, clients, and settings are never visible to other organizations.
Within an organization, you create clients (the brands you manage). Each client has their own locations, projects, and data. Team members can switch between clients using the sidebar selector.
Roles and permissions
Rankup uses a role hierarchy to control access:
| Role | Scope | Capabilities |
|---|---|---|
| Admin | Organization | Full access: manage team, clients, settings, API keys, all product features |
| Strategist | Organization | View and work with all client data, generate briefs, manage calendars |
| Viewer | Organization | Read-only access to all dashboards and reports |
| Client Viewer | Single client | Read-only access to their own client's data only |
Data isolation is enforced at the database level, not just the UI. A Client Viewer cannot access other clients' data through any means.
Health scores
Location Pulse assigns a health score (0-100) to each location based on:
- Review sentiment trends and theme distribution
- AI perception accuracy across platforms
- Branded search signal strength
Health scores map to three statuses:
- Green (70-100) - Healthy. No urgent action needed.
- Yellow (40-69) - Warning. Emerging issues that need attention.
- Red (0-39) - Critical. Immediate remediation recommended.
Remediation briefs
When Location Pulse detects a problem, it can generate a remediation brief - a structured document that outlines the problem, its impact, and recommended content actions. Briefs flow into the Content Calendar Engine as prioritized inputs.
Convergence scores
The Content Calendar Engine assigns a convergence score to each potential calendar item based on how many independent signals point to the same topic:
- Does it address a remediation brief from Location Pulse?
- Does it target a strategic keyword with volume?
- Is there emerging community demand (HackerNews, Reddit, forums)?
- Does it fill a competitor content gap?
- Does it avoid cannibalizing existing content?
Higher convergence scores indicate topics where multiple data sources agree there's an opportunity. The calendar prioritizes these topics automatically.
Cannibalization prevention
Before adding any item to the content calendar, Rankup checks it against existing published content and other planned items to prevent keyword cannibalization - when multiple pages compete for the same search queries. If a conflict is detected, Rankup flags it and suggests alternatives.
Content effectiveness
Brand Radar tracks whether published content achieved its goals by monitoring:
- SERP position changes - did the target keyword improve?
- Review sentiment shifts - did the problematic theme improve?
- AI citation changes - did AI engines start citing the content?
- Narrative trajectory - did the brand narrative improve?
Narrative alerts
Brand Radar monitors news sources and AI engines for narrative threats - emerging stories or perceptions that could damage a client's brand. When detected, these become alerts that feed back into Location Pulse, closing the intelligence loop.