Content Effectiveness
Content effectiveness tracking measures the real-world impact of published content across multiple dimensions. Instead of just tracking page views, Rankup measures whether content achieved its strategic goals.
What's measured
| Dimension | Source | What it tells you |
|---|---|---|
| SERP position change | Brave Search API | Did the target keyword position improve after publishing? |
| Review sentiment shift | GBP reviews | Did the negative review theme the content addressed improve? |
| AI citation status | Cloro + Perplexity | Did AI engines start citing or referencing the content? |
| Branded search impact | Brave Search API | Did branded search volume or click-through change? |
Effectiveness scores
Each published content piece receives an effectiveness score from 0-100:
- 80-100 (High impact) - measurable improvement across multiple dimensions
- 50-79 (Moderate impact) - some improvement detected, but not across all dimensions
- 20-49 (Low impact) - minimal measurable change
- 0-19 (No impact) - no detectable improvement; content may need revision
Before/after analysis
For each content piece, Brand Radar captures a snapshot of all dimensions at publish time, then tracks changes over 7, 14, 30, and 90 day windows. This before/after comparison is the foundation of effectiveness scoring and the data behind ROI reports.
Registering published content
Published content can enter Brand Radar through:
- Content Calendar Engine - items marked as "published" flow automatically
- Manual entry - add a URL, target keyword, and publish date directly