Content Calendar Engine

The Content Calendar Engine builds prioritized editorial calendars by synthesizing data from multiple sources. Instead of guessing what to write about, you get a ranked list of content opportunities backed by real signals.

How it works

The engine collects signals from five sources and combines them into a prioritized calendar:

1. Strategic targets - keyword clusters your agency has identified as important
2. Demand signals - trending topics from communities (HackerNews, Reddit, forums)
3. Competitor gaps - content your competitors have that the client doesn't
4. Remediation briefs - problems detected by Location Pulse that need content fixes
5. Existing content audit - what the client has already published (to prevent cannibalization)

Calendar synthesis

Each potential content item receives a convergence score based on how many independent signals support it. A topic that addresses a remediation brief, targets a high-volume keyword, AND fills a competitor gap scores higher than one with only a single signal.

Learn more about how calendar synthesis works.

Cannibalization prevention

Before any item is added to the calendar, Rankup checks it against:

• The client's existing published URLs (imported from GSC or entered manually)
• Other items already on the calendar
• Previously published content briefs

If a potential conflict is detected, the item is flagged with a cannibalization warning and an alternative angle is suggested.